Dental search engine optimisation or dental SEO is the process of optimising your dental website and web pages to get free organic traffic from Google.
Google comprises a library of websites and when a prospective patient searches for dental terms, they are presented with a list of dental websites that are able to answer their queries. The role of dental SEO is to ensure that when a prospective patient in your local area is searching for answers to their dental needs, then your website will be one of the first websites that Google ranks on the search results list to direct that patient to you. Google uses hundreds of algorithms to return the most relevant results first, so that searchers do not have to scroll through the list, but can click on the first few websites and find their answers. This means that if you are to attract patients to your website you need to be ranking within the top 5 results, otherwise you will lose that patient to your competitors. Although the exact algorithms are unknown there are certain Google ranking factors which need to be incorporated within your website to make sure that it is optimised for Google. First you need to make sure that it is easy for Google to understand what your website is about and that you have content which matches the ‘searcher’s intent’. Secondly you need to be able to show Google that your website is reliable, trustworthy and provides good user experience so that Google is encouraged to present it to its navigators.
Keyword research
To begin with you need to find relevant keywords which prospective patients are searching for and incorporate these within your website and marketing campaign. Keyword research lets you know which dental treatments and procedures are being searched for most commonly in your area, so that you can place emphasis on these treatments and procedures strategically and repetitively throughout your website. You may also want to find out which dental issues are most prevalent within your area and include plenty of information with regard to these throughout your website, to educate prospective patients and let them know that these issues can be addressed at your dental practice.
On-page SEO
On-page SEO uses keyword research to optimise your website. You need to include your keywords in title tags and meta descriptions, and you must make sure that you create quality content which incorporates these keywords. In doing so, you will be helping to attract relevant website traffic from Google in the form of patients who are already interested in the treatments and procedures that you have to offer. Tips for using keywords productively include making sure that your main keyword is mentioned at least once in the first hundred words of your articles. Google is happier with key terms showing up early on your page. This helps attract the attention of the reader and encourages them to read on further to find out more. To acquire plenty of tips and make sure that they are incorporated within your website for successful dental SEO, you need to speak to a digital dental marketing team who will put together an excellent SEO campaign for your dental practice, to boost the success of your business very soon.
